Introduction: Onboarding Trial
We’re piloting a new onboarding system — built to make setup, communication, internal workflows, and launch seamless.
As part of this pilot, participants receive a full website build and one year of ongoing support at no cost. You’ll only cover software, hosting, or other direct third-party expenses. This helps us test and refine our internal systems while you get agency-grade results.
Purpose of Pilot Program
This pilot tests our backend workflows, automation tools, and client experience in a live environment. It allows us to collect feedback, streamline internal processes, and confirm that our new onboarding system and internal processes can scale smoothly.
Participants get the same creative and technical standards as full clients—while helping us build a more efficient structure for future projects.
1-Year Membership
Core outcomes
- Web presence: Establish a credible online presence for your business.
- Reach customers: Visibility across Google and search engines.
- Communicate with clients: Support client engagement and retention.
- Integrations: Integrate review, booking, and lead tracking systems.
- Foundation of marketing: Create a foundation for long-term marketing and growth.
A professional web presence to strengthen your brand
Better visibility on Google and other search engines
Easy client communication and booking tools
Review and lead-tracking integrations
A foundation for long-term marketing growth
Website Scope and Standards
Blueprint Approach
Customer focus
Company voice
Conversion-driven
Features and Integrations
Build Inclusions
- Modern and responsive
- Digital Strategy
- UI/UX Design
- Full-Stack Web Development
- Copywriting
- Graphic + Asset Creation
- Data Entry + Migration
- Technical SEO Optimization
- Analytics + Goal Setup
- UI/UX Guidelines
- Editors Guidelines
- Full Ownership of Design + Development Upon Completion
- 1 Year Post-Launch Support (See membership details below)
Modern, responsive design: Looks great on desktop, tablet, and mobile
Digital strategy: Custom approach to attract and convert local clients
UI/UX design: Optimized for clarity, trust, and conversions
Full-stack web development: Fast, secure, and scalable
Professional copywriting: Clear messaging aligned with your brand voice
Graphics & asset creation: Custom logos, banners, and imagery
Data entry & migration: Import your existing content seamlessly
Technical SEO optimization: Built-in meta, schema, site structure, and page speed enhancements
Analytics & goal tracking setup: Monitor visits, conversions, and ROI
UI/UX & editor guidelines: Easily update content while maintaining design standards
Full ownership: You own the design and code upon project completion
1-year post-launch support: Ongoing help, updates, and troubleshooting
Integrations
Your website functions as a central marketing hub, connecting booking systems, client reviews, lead tracking, email marketing, social media, and Google/Maps listings. These integrations streamline operations, help you engage clients, and provide measurable results, making your website a true business tool rather than just a digital brochure.
Technical SEO and Analytics
Key Benefits
Our focus is on structuring your site clearly for both users and search engines. Layout, markup, and performance signal to search engines that your website is highly relevant for your target market. A website that search engines love is also one with a great user experience.
Technical Details
On-page SEO: Optimized headings, meta tags, and alt text help your pages be understood by search engines, increasing the likelihood your business appears in relevant searches.
Site structure & schema markup: Makes your content easier for search engines to index, helping important pages get noticed.
Page speed optimization: Fast-loading pages improve user experience and reduce bounce rates.
Mobile-friendly design: Fully responsive layouts ensure clients can navigate and book from any device.
Layout and content: When users spend a long time on your website, it signals to search engines that they made a good suggestion to your target client and they’ll continue to boost your website.
Included Membership and Concierge
Your first year includes complete hosting, maintenance, and content support at no extra cost. The Membership year begins the day your website is launched.
Hosting & Maintenance
Secure SSL configuration with automatic renewals
Server-level caching and CDN integration
Scalable bandwidth and performance optimization
Daily backups with restore points retained for 30 days
Routine software and plugin updates
Continuous uptime monitoring and performance tuning
Quarterly speed, security, and mobile compliance audits
Content Updates
Your business changes; your site should reflect that growth. Membership includes non-fundamental content updates such as text edits, image swaps, pricing adjustments, staff updates, and minor layout tweaks. Add-ons or major redesigns are not included. Average turnaround for standard updates is 1–2 business days.
Submit a Request
Send your update request to the BlueCat Concierge.
Review & Resolve
Small updates are typically completed within 24-48 hours. For larger updates, we’ll provide a timeframe based on the request.
Send Confirmation
You’ll receive confirmation once updates are live.
Concierge Team
Long-Term Support
After your pilot year, we offer renewal and self-host options that keep your website on the right track. You may continue maintenance through us or take full ownership and self-manage your website.
| Option | Renewal with Us |
|---|---|
| Renewal with Us | Continue hosting, updates, and support at an affordable rate |
| Self-Host | Self-manage your website, team trainings provided before handoff |
Team Member Trainings
We offer live, 1-on-1 virtual training so your team can confidently manage updates, photos, and content in WordPress.
Process Overview aka How it works
[need intro]
Deposit & Enrollment
Submit your $590 payment (or $295 deposit) and receive a confirmation email which links to the Onboarding sequence.
Strategy Intake
Share your business goals, services, and brand details so we can gain a strong foundation and align the site with your vision. [get content based on answers]
Blueprint & Design Preview
Review mockups, providing feedback during structured rounds to refine layout and messaging.
Development & QA
We complete the full build, test functionality, and fine-tune performance to ensure everything works smoothly. [seo]
Final Approval & Launch
Once approved, we connect your domain and submit the site to Google Search Console.
Post-Launch Support
Hosting, updates, and content management begin immediately after launch, ensuring your site stays current and secure.
Timeline and Milestones
- Average project duration: 4–6 weeks
- Feedback checkpoints during design and QA
- Support activation immediately after launch
Pricing and Value Chart
| Feature | Standard Agency Build | Pilot Onboarding Offer |
|---|---|---|
| Custom Professional Website | Est. $4,500–$7,000 + | Included |
| Software & Tools (SEO, analytics, testing, licensing) | $300–$1200 | Included |
| Hosting & Maintenance | $49–$750/mo | Included (1 year) |
| Content Updates | $120/hr | Included |
| Concierge Support | Optional | Included |
| Deposit | $590 | $590 One-time or split |
| Renewal Option | Custom Rate | Starts at $59/mo with BlueCat, or self-host/export with training |
Highlights
- Your website has the same design, build, and support as a full-scale agency project.
- First-year hosting, maintenance, and updates are included—no cost.
- Professional software and tools are included to ensure the site is optimized for SEO, performance, and conversions.
- After the first year, you can renew at an affordable rate or take full control with training for your team.
Sample Website
To help you see the quality and structure of your upcoming site, we provide a live example of a previous project. It shows how key pages, layouts, and integrations function in a real-world setting, including service presentation, client booking, and responsive design across devices.
Your website will be fully custom, but the sample illustrates the same professional standards, workflow, and results-driven approach applied in your pilot build.
Get started
Joining the pilot is simple and transparent. Choose the option that works best for your salon and begin the onboarding process immediately.
Join Onboarding Trial
Select your preferred payment option to secure your spot.
Access Onboarding Form
After payment, you’ll be redirected and receive a confirmation email with a link to the onboarding form.
Complete Form
Provide your business goals, services, branding details, and other key information.
Next Steps
Our backend system reviews your input, generates a custom content brief, and runs automated checks to ensure all required content and data are captured correctly. We will reach out for additional details and next steps.
Full Payment
Deposit Option
Still have questions? Ask the BlueCat team.
hello@bluecatweb.com